Have you ever been shocked and felt a sense of pride whenever you see super (mega-stars even) wear some form of traditional clothing. Even if you didn't shout, I'm sure there would be a sense of belonging and some sort of happiness bubbling up from within. At least that's how we feel!
Africa is home to talents, gifts, nature, and great things you can imagine. This has proven itself beyond doubt in many sectors, even though they are often misrepresented.
African Fashion now spreads beyond borders, and it's even noticeable in the music industry. This is because any craft of African fashion tells a story and has deep meaning beyond the fabric itself.
The connection between African fashion and music is strong because they both mirror the culture, traditions, and history of the continent. African fashion typically involves traditional textiles, prints, and designs, as well as present-day interpretations of these elements.
African music often highlights traditional instruments and rhythms, alongside contemporary influences.
Both fashion and music have significant roles in shaping and expressing the identity of Africa and its people.
Iconic Moments and Trends Of African Fashion in Music Videos
There are some iconic moments and trends with the use of African fashion in Artists' hit music videos. Let's look back at some of these moments that were amazing and iconic at the same time.
The Influence and African Representation by Beyoncé
Queen Bey hasn't sat still once and has given us masterpiece after masterpiece. Her latest album gave me the chills but I'm still going to look back at some of her past work, where she's given us some of the most cultural moments in music.
Through the entire Black is King album she gave us numerous cultural looks, both traditional and contemporary adaptations along with using culturally inspired dancing and vocals.
In the "Already" music video, Beyoncé wears African prints alongside other African-inspired wear. The music featured Shatta Wale and Major Lazer, showcasing the diversity of African fashion and influencing many other acts to follow.
Now in one of my favourite Beyoncé albums, Lemonade, she shows the beauty of nature and the amazing bold prints of Ankara in "All Night" - the African wax prints of Nigeria. These prints are a manifestation of African-infused style on the global stage and a moment to appreciate.
Tiwa Savage's African Wax Inclusion in 49-99 Music Video
Tiwa Savage is a prominent figure in Africa's thriving music and entertainment industry. She has achieved chart-topping success in Nigeria and has emerged as one of the most recognisable faces in the popular Afrobeats scene.
Tiwa has established herself as a respected songwriter, having penned hits for some of the biggest and most successful musicians of today.
She currently holds the distinction of being the most followed African female on social media.
In her music video 49-99, the major scenes showcase tailors working on bold Ankara prints and father figures putting on African fabrics styled with Aso-Oke caps. The trend of the music influenced the exposition of more wax usage.
Style Inspiration in Wizkid's Fever Music Video
Wizkid (Ayodeji Ibrahim Baloguni) is the super-talented Nigerian singer and songwriter who's taken the music world by storm.
He's known for his catchy tunes, smooth voice, and infectious beats that blend Afrobeats with elements of hip-hop, R&B, and reggae. Plus, he's collaborated with some big names in the industry, making him a global sensation.
Fever is one the most trendy and talked-about music videos, featuring Tiwa Savage.
The bold Ankara prints took another shape of use, the first scene shows Wizkid wearing Ankara trousers. Tiwa Savage and other cast were beautifully adorned with African wax clothing.
The fashion phase of it was not left out as it inspires many and tells a story of African heritage.
Burna Boy Mix of Culture in Music Video
Burna Boy (Damini Ebunoluwa Ogulu) is an extraordinary Nigerian musician who's made an undeniable mark on the global music scene.
His style is a vibrant fusion of Afrobeat, dancehall, reggae, and hip-hop, creating a sound uniquely his own.
Burna Boy's lyrics often delve into themes of African pride, social justice, and personal growth, reflecting his deep connection to his roots and desire to inspire change.
Burna Boy's respect for African fashion and culture is evident in both his music and his personal style. He proudly incorporates elements of African fashion into his wardrobe and music videos, showcasing the richness and diversity of African textiles and designs.
In some of his music videos such as Gbona and Ye, Burna Boy wears garments adorned with vibrant Ankara prints and accessories that celebrate his heritage. By doing so, he not only promotes African fashion but also sends a powerful message about the beauty and significance of African identity on a global stage.
Davido's Aye Music Video: An all-round African Fashion Scene
Davido (David Adedeji Adeleke) is a Nigerian superstar who's all about catchy tunes, killer beats, and making you want to dance your heart out.
Plus, he's got this infectious energy that just draws you in, whether he's performing on stage or chilling in an interview.
And let's not forget his style from nice suits to traditional Nigerian outfits like Agbada.
In his music video, Aye, he showcases the beauty of love while representing African fashion, which cuts across Aso-Oke, Adire, and Ankara.
The music video was so popular and it took a while for it to leave the chars. African fashion in this scene creates a respected floor for African clothing.
Global Impact and Cross-Cultural Exchange
African fashion in music videos isn't just a local thing anymore – it's global now!
When artists like Beyoncé, Wizkid, and Burna Boy rock those Ankara prints and traditional garments in their videos, it's like a fashion earthquake rippling across the globe.
People everywhere are taking notice and getting inspired to spice up their own wardrobes with a touch of African flair.
But it's not just about the clothes – it's about what they represent.
African fashion in music videos is like a bridge connecting different cultures and communities. It's a celebration of diversity, creativity, and heritage that speaks to people from all walks of life.
As more and more artists embrace African fashion in their videos, we're seeing this beautiful cross-pollination of styles and ideas that are breaking down barriers and bringing people together in the name of fashion and music.
The Future of African Fashion in Music Videos
So, what's next for African fashion in music videos?
Well, if history's anything to go by, the future's looking bright and bold. We've seen how artists like Beyoncé, Wizkid, and Davido are using their platforms to champion African fashion and culture, and there's no doubt that others will follow suit.
But it's not just about the big names – it's about the up-and-comers, the rising stars who are bringing fresh perspectives and pushing the boundaries of what African fashion can be.
With social media and streaming platforms giving artists more reach and visibility than ever before, we can expect to see even more diverse and dynamic representations of African fashion in music videos.
So whether you're a fan of Afrobeat, hip hop, or pop, one thing's for sure: African fashion is here to stay, and it's only going to get bigger and better from here on out.
So get ready to shake a little leg in your favourite African prints – because the future of African fashion in music videos is looking fierce!